Why Some Minisites Keep Making Money All the Time ?
Have you ever seen a cash-machine ? Once it is created it keeps on spinning out dollars once the switch is on.
What if I showed you how to create a similar cash machine ?
Once you apply this simple 3 block formula, I bet your website will turn down into a similar red-hot cash machine, spinning out dollars even while you sleep or move around with your girl friend.
Check this out…
1. Website Automation.
Make sure you automate each and every aspect of your minisite to free up yourself on important stuff that will expand your internet business.
Get some powerful tools to do all this stuff…
* Autoresponder – This will follow-up your prospects automatically.
* Ad Tracking System – This will track your website sales, visitors, ads, etc.
* Order Processing System – This will collect money from your visitors via credit card.
* Affiliate Management System – This will track your affiliate sales.
* Website Templates – This will design your site fast rather than creating it from scratch.
Make sure you save your time by automating everything you can.
2. Test Your Minisite to Increase CR.
Make sure you keep testing your minisites every now and then.
Keep track as to how many visitors are visiting your site, how are they navigating on your site, what is your visitor to sales conversion ratio, what is your visitor to lead conversion ratio.
Keep track of your net profits that you make with each and every promotion.
Once you have your numbers, keep tweaking your minisite to increase its conversion ratio.
Once you do this your profits will keep on increasing without putting in any additional efforts.
3. Traffic, Traffic and MORE Traffic.
Make sure you promote your minisite each and every day.
Here are some top free traffic generation tactics…
* Write Articles and submit them to article directories, ezine publishers and website owners. Include your resource box with your website link below every article to get free publicity.
* Participate in discussion forums with a killer ad below every post.
* Blast ezine or newsletter to your subscribers every week to get repeat traffic.
Here are top paid traffic generation tactics…
* Attract traffic using pay per click search engines.
* Purchase classified, top sponsor and solo ads in high circulating ezines.
Make sure you keep track of your conversion ratio while promoting your site.
Once you apply this 3 block formula, it will not only increase your website profitability but also automate the entire process thereby increasing cash in your bank account.
read morePassing Your Family Business to the Next Generation
As Penn State professor William Rothwell ominously points out in the forward to Exit Right: A Guided Tour of Succession Planning for Families in Business Together, more than 40% of the people who run the closely held operations that comprise 80% of the North American economy will retire by 2007. It makes me wonder, what is going to happen to all of those businesses? Although it is a noble gesture, passing a business down to the next generation is more often than not, unsuccessful. In fact, statistics show that only one-third of all family businesses are successfully transferred to the next generation and only 13% are transferred onto the third generation.
Many family business consultants say the primary reason for this low survival rate is the failure to develop and effectively plan for the transfer of ownership and management of the closely held family business. I agree that this is a factor, but in my dealing with family businesses I find that there are some more fundamental reasons.
The first is that the next generation has a lot different life style than the business founder and entrepreneur. They do not share the same drive and commitment that dad needed to build the business from scratch. They go to the good schools, get a taste of the good life and generally do not share the passion of the business founder. I recently was involved in selling a produce distributor. I found that most of the firms were in their second or third generation. I asked a third generation owner why this particular industry had such success with keeping the business in the family. He said, “When you are up and on the docks at 3 am and work 12 hour days, you don’t have the time to spend the money.”
The next generation may have a grand scheme to turn the traditional printing business into a media empire or a liquor business into an entertainment enterprise. A few years back the second generation of a well known Chicago area computer leasing and IT Services Firm tried to turn it into an Internet Venture Firm with disastrous results.
Before you just assume that your torch will be carried by the next generation, make sure that the next generation even wants to run the business. Imagine the loss in value that would have occurred if the real estate billionaire from the western suburbs had turned his empire over to his son who simply wanted to produce plays.
Are your heirs even capable of running your business? Have you held on to the reins so tightly that the kids involved in the business have not been able to develop their decision-making or leadership skills? Do they command company respect because of their personal strength and skills or are they grudgingly granted respect because they are the child of the owner? If that is the case, the odds are not good for them taking over when you retire.
Another big challenge is trying to balance fairness in employing many children or even grandchildren in a family business with various skill levels, compensation levels and ownership levels. The jealousy and in fighting can absolutely grind the company’s progress to a halt.
The business owner must make some difficult decisions when he or she decides it is time for them to retire. Why did I create this business? Was it to keep this business in the family for generations or was it to provide for my family for generations? If the desire and the capability of the children are not evident and the company is large enough, it may be the right decision to first get outside board members actively involved as step one.
Step two would be to hire professional management to run the business. A second alternative is to sell the company while you are still running it and it can command its highest value. If you have children that want to remain in the business for the immediate future, incorporate that into the sale agreement with employment contracts.
Another way to think of it is, while I am running the business, the best ROI is to keep the bulk of my net worth invested in this company. If I am no longer running the company what is the best risk reward profile for my net worth?
Smart Strategy For A Home Business
The path to profit for an online home business is usually tied closely to smart planning, smart tactics – following key steps – and a willingness to undertake the necessary action.
Creating a strategy for your home business and following it will ensure that you enjoy the journey as much as getting to your final destination.
So what is strategic business management? Very simply, it’s the process of defining the goals and objectives for your business, creating an action plan so you can reach them and then following the plan.
How do you prepare a strategic plan for your business?
1. Research. Study those who’ve developed successful online marketing strategies and identify the techniques that you believe will prove fruitful during the coming year. One year is a long time on the internet but it offers an achievable goal.
2. Develop a plan for this year. These are the specific objectives you plan to accomplish this year that will lead you closer to your long-term goals. Remember to be “SMART” when setting your annual goals (Specific, Measurable, Attainable, Realistic, Time-oriented). Include a list of the barriers that are stopping you from getting where you want to go. Figure out what resources you’ve already got, and what resources you need to get you past those barriers. And then create an action plan that clearly lays out how you will achieve your goals. Involve any other key persons involved in your business with this part of the planning process.
3. Have a clear vision for the business. If there were no barriers, nothing stopping you from taking your enterprise as far as you could — what would that look like?
4. Then consider your core operating values? What are your guiding principles? In other words, why are you in business and how do you do business?
5. Now create a 3 to 5 year plan. Your long-term plan is based on the broad objectives that will help you get from where you are now, to where you want to be.
6. Create a set of milestones or benchmarks. This is very important, so that you can measure your progress.
7. Share the plan with anyone else who will be involved in the process. Your annual strategy is the roadmap that will make sure everyone ends up at the same destination — but to be effective, everyone needs the same map!
8. Put the plan into action. Now that you have the roadmap, it’s time to begin the journey.
9. Check your progress. Just like any trip, you need to check the map every now and then; to be sure you’re still on the right road. If something isn’t working, the sooner you figure it out and make the necessary adjustments, the sooner you’ll be back on track.
10. Follow the same cycle next year. (Dream, Plan, Act, Check).
On a scale of one to ten, having a good business strategy rates about a fifteen!
No matter what kind of business you have — whether you sell products or a service, as the saying goes, “if you fail to plan, then you’re really planning to fail.”
Creating a strategy can mean the difference between you working 60 to 80 hours a week all year long — and then breaking even, or worse, losing money.
On the other hand, many successful entrepreneurs who have a strategy work fewer hours and make piles of money — and they usually attribute their success to having a strategic plan and following it.
read moreWriting Articles For Home Based Internet Businesses
Owning, running and maintaining an home based internet business or a site needs articles. Plain and simple, every who has a site knows this. Even those who don’t have sites but are frequent internet users knows this as well. Articles quench the thirst for information and knowledge of the people. Plus, the articles provides many other benefits for the site.
The benefits that articles provide are putting a site high in the ranking in search results of keywords and keyword phrases that pertains or are relevant to his or her site. They also provide attraction to website visitors when they are appreciated and is linked to your site from another site or newsletter. Articles provide for the increase of the confidence and trust levels of customers to your site and company.
Many articles are also beneficial to both company and its traffic. When the readers like the articles, they would tell more of their friends, family and peers and recommend your site to them, providing for a larger volume of traffic. You get bigger sales if your traffic trusts and believes in you. Your product or services would be much easier to sell when they know you know what you are doing and talking about.
We have established that articles are very important to a site and to business. Articles are crucial and to keep ahead in the game, a site must have an article, it is imperative. There is one dilemma though, not many people like writing articles.
Many website owners would rather spend their time on something else, and unless you’re a big time company, you don’t have the necessary resources to use on a pool of article writers. Plagiarism or copying of other articles is frowned upon and could easily get you into trouble, worst case scenario; a hefty fine and jail time.
So what are the other options?
Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then don’t. Get free articles. The first place to look at for free articles is the public domain. Here you won’t have problems with copyright infringement and the following penalties and fines if you get caught for plagiarism.
Public domain articles are articles freely given to the public for public use. You can do whatever you want with it. You can place it on your site, name it as yours, put it in a newsletter its you decision. Always remember though that you will have to choose articles that is very relevant to your site.
The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better.
Another way to get free articles is to allow other sites which has the same subject or topic as yours to submit articles to your site. This would be only to augment your existing content or else all your articles would be leading to other sites since these articles would have resource boxes with them that could link or direct the readers to their site. That’s why it is important to have your own articles; you cold use them to link your site to other sites as well.
But, to truly feel the impact of what a good article to you, go for original ones. There are many article writers who do part time and freelance article writing jobs that charges only minimal fees. You can get good articles that have all the keywords and keyword phrases you need and people are looking for.
The investment you made for these articles would be worthwhile because you could use them for all the benefits you could offer. You hold copyrights to them and you will be able to use them anyway you want. As your articles help you in building your business and your site, you will have more articles to write and maybe then you wont be having second thoughts about articles.
read moreTips on Creating Your Own Infoproducts
Many people are stumped when it comes to figuring out what to write or say in their information products. They search for tips on creating your own infoproduct, hoping to come up with information that nobody else has ever used to create an infoproduct. Unfortunately, this is usually a fruitless search – just about anything you can imagine has already been written about. The tips on creating your own infoproducts that you need are how to create a product that is unique, and a product that your customers want.
Determining what your customers want isn’t always the easiest of endeavors. But there are ways that you can find this information out, and then you can literally use that information for tips on creating your own infoproduct. You can post surveys on your site, or you can set up a Frequently Asked Questions (FAQ) section on your website. Set up a forum as well. The more your customers can interact with your website, the more information you will have that will help you create an infoproduct that they want.
If you don’t have your own website, use other people’s information. Join a community. Participate in forums, and make it a point to extract questions that are asked. Make it your business to find the answers, and keep notes. You don’t have to post the answers that you find – just save them and collect them. Eventually, you will have enough information to create your own product. Be sure to check the forum, FAQ, and survey results of the communities that you are interested in for information.
Now, once you have the information for your infoproduct, you are ready to start manipulating that information into an infoproduct that you can sell. Infoproducts can be ebooks, membership websites, reports, audio files, video files, short pamphlets, longer soft covered books, notebook type manuals, CD’s, or DVD’s. Seminars and courses are also infoproducts. There are several different ways that you can go when choosing the format for your infoproduct, but ideally, you should go with what you think your customers will prefer.
The important thing to realize is that no matter what your topic is, somebody else has already said or written something on the topic. You can use that information as long as you are not copying them. Using the same topic is not copying. Using their copy word for word is plagarism, and it is against the law. The point is that you do the research to find the information, and then you extract that which fits in well for your infoproduct. You rewrite everything in your own words, and before you know it, you have a sellable infoproduct!
The easiest way to organize the information is to start with a very specific topic that you want to cover. Using that topic, create a list of questions or a table of contents. Then, use the information that you have found to either write your chapters, or to answer the questions. It doesn’t take much. 20 questions and answers will typically provide you with an hour long audio file, video file, or DVD. One hundred questions will result in a nice sized ebook with enough pages or chapters to make the customer feel like they are getting value for their money. You can even create shorter text files to compile into PDF formats to offer bonus reports to your customers.
Now that you know what to do, stop searching for tips on creating your own infoproducts, and start searching for information on a popular topic that interests you. The beauty is that you don’t have to be an expert – you can learn as you create your product! Before long, you will have a best selling infoproduct of your very own!
read more