How Can You Tell If a Product Will Sell?
Ahhhh, that's the key question, isn't it? All new affiliate marketers want to know how to tell if a product will sell. Obviously, they only want to pick a product with a proven track record. Who wants to spend all that time setting up a site for a product that's a dud? Unfortunately, there is no crystal ball - there is no way to tell if a product will sell. You simply have to set up the best site possible and then promote it.
You can look at the gravity ratings at Clickbank but those are easily manipulated and don't really give you a true picture. Yes, the gravity might be upwards of 100 and it looks like everyone who is promoting that product is getting tremendous sales. However, that gravity number could be the result of only one marketer blasting out that product to his list - and then everyone on the list buys the product under their own Clickbank ID.
But even if you have accurate sales figures, there are a lot of other things that determine whether you're going to be able to sell that product or not. For example, your website. Does it look like a professional website or something your kid designed during his sixth grade computer class?
And what about your content? Is it fresh and original - and compelling? Is your content pre-selling the product like it's supposed to or is it 'speaking' about something totally irrelevant to your niche?
Take a look at the vendor's sales page, too. If those gravity figures were manipulated you need to make sure that the vendor has a sales page that will convert when REAL buyers look at it. Does it look professional - with no spelling or grammar errors? Is it compelling enough to get the buyers to click through?
It's important for you to remember, as a beginning affiliate marketer, that you're not always going to pick the right product. And if you do, you're not always going to set up the perfect site. And you might not know how to attract the perfect buying traffic - yet.
But as long as you've done your keyword research and analyzed your competition, and as long as you're sticking to your marketing plan, then all you'll generally need to worry about is promoting your site and tweaking your content a little to make sure you're keeping readers on your page long enough for them to make the decision to click.